Traveling Globally, Spreading Joy Locally

Advantage Travel Partnership, renowned as the United Kingdom's foremost business network for travel agents and travel management, faced the joyful challenge of finding a heartwarming and engaging way to connect with their global membership as the Christmas season drew near. Committed to nurturing their relationships with an extensive network, they embarked on a mission to infuse a sense of unity and celebration into their community during the holiday season. With the assistance of our dedicated team, they set out to create a calendar brimming with delightful surprises concealed behind each window, all in an effort to enhance engagement and communication among their members.

With this brief in mind we went to work. There were some challenges that we had to face. However, the true measure of success for Advantage Travel Partnership's Advent Calendar wasn't quantified in terms of products sold or new customers acquired. It was an embodiment of the spirit of spreading positivity during the festive season. As all membership organisations, their calendar transformed into a heartwarming community endeavour—a way to express gratitude to their members and a joyous countdown to Christmas.

Behind each window of the calendar, they unveiled an array of enticing prizes and gathered valuable data for entry into thrilling prize draws, generously provided by their trusted business partners. The promotion of this calendar was a harmonious blend of personalised email marketing campaigns and exclusive Facebook groups, ensuring direct delivery and active engagement with their cherished members.

Their online Advent Calendar acted as a unifying force, transcending geographic boundaries to bring their global community together in an atmosphere of shared joy and unity. It cultivated a sense of togetherness and festive spirit that knew no borders, embracing and celebrating the essence of the season itself.

In the heart of this heartwarming initiative, Advantage Travel Partnership's Advent Calendar garnered remarkable participation, with over 4,200 entries pouring in from eager members around the globe. From the very start, the response was overwhelmingly positive, with over 350 entries flooding in on Day 1 alone, setting an enthusiastic tone for the entire countdown.

What truly illuminated the international reach of this endeavour was the fact that it attracted visits from over 10 countries worldwide. This global embrace exemplified the calendar's ability to transcend borders and time zones, uniting travel enthusiasts and members from diverse corners of the world in the celebration of the season.

These figures underscored the profound impact of Advantage Travel Partnership's efforts, showcasing how their online Advent Calendar not only engaged their community but also extended its warm and festive embrace across the boundaries of geography and culture.

Advantage Travel Partnership's heartwarming Advent Calendar project wasn't just about fostering positive relationships or increasing engagement; it was a testament to their unwavering commitment to spreading goodwill and creating lasting memories during the most magical time of the year. It brought their members closer together, bridging physical distances and uniting them in the true spirit of the season.