Christmas in the Swiss Alps

The tourist board of Bern, Switzerland approached our team of creative experts to create a custom online Advent calendar to promote tourism in the city. By entering the calendar to win prizes, users also signed up for the BERN newsletter, expanding the client's mailing list. The calendar highlighted the experiences, tours, and destinations in Bern, offering incredible prizes such as chocolate tastings at Casa Nobile, BERN city gift cards, and even a scenic train trip in Switzerland.

Our creative experts designed and built a custom 'I Love Bern' online Advent calendar that ran for 24 days starting November 30th. The calendars reached over 190,000 people and received over 155,000 entries from countries worldwide, including Switzerland, Germany, France, and the USA. We included all social media links, including TripAdvisor, to enhance the city's exposure.