Unwrapping Marketing Magic

Stuffing their stockings again after the resounding success of their previous campaign, Mini MBA, a prominent provider of online MBAs(master in business administration), reached out to us to create a custom calendar for their internal team.  Founded by Mark Ritson, a globally recognised marketing authority and renowned educator, a Mini MBA is an MBA level course that gives its pupils the tools and expertise to supercharge their career. Mini MBA has a taste for doing things uniquely. In a departure from the conventional use of calendars primarily for data capture, they harnessed our tool to offer thier team added value through festive season marketing videos.

In the spirit of the season, we crafted a delightful 10-day calendar, spanning from December 14th to December 24th. This calendar had a unique twist: it starred Mark Ritson, adorned as an elf, taking centre stage amidst a backdrop of bauble-shaped windows. Each day, a new window would unfold, revealing a fresh video inside.

Unlike conventional calendars geared toward data capture, Mini MBA took a different route. They shared captivating videos featuring Professor Mark Ritson, where he meticulously analysed and reviewed what he deemed the most noteworthy marketing moments of the year. With generosity, he shared his profound insights and knowledge with the audience, highlighting valuable lessons that could be drawn from these remarkable campaigns.

The results spoke volumes. The campaign demonstrated the potent combination of engaging video content and an eagerly anticipated countdown. Professor Ritson's audience tuned in daily, brimming with excitement for the invaluable content awaiting them.

The calendar's success knew no bounds, resonating across 10 countries worldwide. With an impressive daily watch time averaging 4 minutes and an engagement rate exceeding 90%, it firmly affirmed the impact and effectiveness of this engaging approach.