Peerless-AV's Advent Success

Peerless-AV, a frontrunner in the AV industry, specialises in crafting innovative solutions, including digital signage, versatile mounting options, durable outdoor displays, and interactive kiosks. Seeking to elevate brand visibility and spotlight their extensive product lineup during the holiday season, they partnered with us to help them to generate new leads and expand their mailing list in a festive and engaging way.

Our collaboration resulted in a 12-day template calendar, thoughtfully set to unlock on weekdays, ensuring maximum audience engagement. Adding a personal touch, members of the Peerless-AV team took centre stage in videos hidden behind each day's window, presenting questions for users to answer through multiple-choice options. This approach not only unveiled the company's unique personality but also fostered an interactive and more personal Christmas countdown.

Within these calendar windows, Peerless-AV implemented data capture, allowing them to gather contact details from competition entrants and expand their email database. To make the festive experience even more enjoyable, they enticed participants with attractive prizes, including vouchers, gift hampers, a pizza oven, and a Nintendo Switch, motivating engagement and ensuring a spot in the exciting prize draw.

Peerless-AV received over 3,000 entries from 9 countries, spanning the UK, United States, Switzerland, and France, among others. Their impressive reach not only brought them a wealth of potential leads but also significantly enhanced their brand's recognition in previously untapped markets.