December is one of the biggest marketing opportunities in the marketing calendar, but it’s also one of the busiest.
From seasonal emails to discounts and social media competitions, consumers are flooded with companies competing for their attention. For marketers, the challenge isn’t simply to ‘just launch a marketing campaign’; it’s creating an impact that truly resonates with their audiences and makes them want to engage.
A digital Advent Calendar gives your audience something new each day in the lead-up to Christmas, and it’s completely up to you what surprises you put behind the window. Whether that’s competitions, discounts or insightful content - the possibilities are endless!
Read our blog for more festive ideas on what to include in your Advent Calendar.
If you are currently planning your festive marketing, here are 6 reasons why one of your digital Advent Calendars would be perfect for your campaign.
As most marketers know, many campaigns are built around a single interaction. A customer sees an advert, opens an email or enters a competition, and that may be all they have to do to engage with a campaign.
What if we told you that Advent Calendar Online works differently?
With a new window to open each day in December, you give your audience a reason to return to your site. Each visit brings another opportunity for them to engage with your brand, discover your products or simply just engage with your content.
The result is a Christmas campaign that remains relevant for weeks rather than disappearing after a single click.
A digital Advent Calendar isn’t just festive fun, it can also be part of your wider lead-generation strategy.
Visitors typically enter their details in order to engage with the Advent Calendar, giving businesses the opportunity to collect data whilst providing something fun or valuable in return.
With the appropriate marketing permissions in place, your Christmas campaign grows your audience beyond December.
Christmas marketing can sometimes become repetitive quite easily, in a saturated market. Our digital Advent Calendars give you the opportunity to make your audience an active part of the campaign instead.
The interactivity can make the experience more enjoyable for your visitors whilst giving them a stronger reason to engage with your brand.
There’s a reason why traditional Advent Calendars have remained popular for generations: people want to know what’s behind the next door.
Digital Advent Calendars take that familiar sense of anticipation and turn it into a marketing opportunity.
If your audience knows there will be another surprise waiting for them the following day, you are creating an incentive for them to return. You can increase that anticipation further by teasing the surprises behind each window.
This also gives you plenty to talk about across your other marketing channels - a social post teasing tomorrow’s prize or an email reminding customers to not miss the next window can help maintain momentum and keep your campaign at the forefront during one of the most competitive periods of the year.
One of the biggest advantages of an online Advent Calendar is that it doesn’t need to sit separately to the rest of your festive marketing - it can become the centrepiece.
Your email marketing can direct subscribers to your calendar. Your social media channels can tease upcoming content and announce any competition winners. Paid advertising can introduce your calendar to new audiences, whilst your website can direct existing visitors towards the campaign.
You can even utilise offline marketing, such as QR codes on packaging, posters or Christmas cards to encourage people to take part.
An online Advent Calendar gives you plenty of ways to put your products and services in front of potential customers instead of discounts.
You could reveal a different product each day, offer gift inspiration, share demonstrations of how your services work, give customers exclusive access to new products, create product-related quizzes or offer selected items as prizes.
For service-based and B2B businesses, the same idea applies. Windows can reveal useful downloads or guides, expert tips and resources, or webinars and consultations.
Preparation is key. The best types of campaigns rarely come together at the last minute. We’ve done this a long time, and we can move mountains to get things ready - but that’s in your hands.
By starting now, gives you more time to create an Advent Calendar that perfectly reflects your brand and works towards your marketing goals - whether you want to generate leads, increase website traffic, reward existing customers or simply to get more people engaging with your brand.
With Advent Calendar Online, businesses are able to create branded digital Advent Calendars, filled with interactive content, competitions, games, offers and so much more!
If you’re looking to boost your seasonal marketing and keep your audience coming back throughout December, now is the perfect time to start planning what will be waiting behind window 1.
Get in touch with our team of elves today, and let’s get the festivities started.
Grow your mailing list, increase social media engagement and drive traffic to your website over the Christmas card.
