Social Media Strategy
In the weeks leading up to the launch, leverage your company's social media presence for optimal visibility. Begin by creating intrigue in mid-November, giving your audience a taste of what's to come. Tease the calendar, hint at exciting prizes, and build anticipation. As the launch date nears, initiate a 7-day countdown to engage your followers. Highlight the imminent arrival of your calendar and its unique features. When the advent calendar goes live, make sure to share daily updates on your social media platforms. To ensure broad coverage, post multiple times daily, we recommend a minimum of twice per day (morning and night) in order to reach different segments of your audience. Encourage users to tag and share with friends, enhancing the viral potential of your campaign.