Advent Campaign Tips
Promoting your advent calendar campaign effectively is essential if you want to maximise engagement and results during the Christmas season.
Promoting your advent calendar campaign effectively is essential if you want to maximise engagement and results during the Christmas season. Even a strong campaign won’t perform if people don’t know it exists. You need consistent, multi-channel promotion to drive traffic and engagement.
Start promoting before the calendar goes live. Tease it on email and social media, tell people when it launches, and make it clear what they’ll get (prizes, rewards, daily content). Get attention early so you’re not starting from zero on launch day.
Send a launch email the moment it goes live. Don’t stop there — send reminders throughout December. Keep emails short, highlight rewards, and push people back to the calendar regularly.
Post every day. Use countdowns, prize highlights, and reminders. Push sharing so users spread it for you. Keep it visible across Stories, Reels, and feed posts.
Put it everywhere on your site. Use homepage banners, pop-ups, and a dedicated landing page. Don’t make users search for it — make it impossible to miss.
Run ads to bring in new traffic. Focus on Facebook and Instagram. Retarget visitors who’ve already been on your site. Keep ads running throughout the campaign so traffic stays steady.
Use a tool like Advent Calendar Online to get the campaign live fast. Don’t waste time building from scratch — launch quickly and focus on driving traffic instead.
If you want results, keep it simple: promote it everywhere, consistently. Email, social, website placement, and paid ads all work together to keep your advent calendar in front of people throughout December.
With Advent Calendar Online, we can help you grow your mailing list, increase social media engagement and drive traffic to your website over the Christmas period.
