Which Online Advent Calendar is right for you?
If you are planning this year's Christmas marketing campaign, a digital Advent Calendar is a fantastic way for your potential and existing clients to have fun whilst you engage your audience, encourage repeat website visits and create excitement in the lead up to Christmas.
There are three Advent Calendar options to suit different budgets, requirements and campaign goals: our Online Builder, Template Advent Calendar and our Bespoke Advent Calendar.
Whether you want the ability to create your own calendar, have our elves help with the design or bring a completely unique concept to life, there’s an option that suits every need!
In this guide, we’ll look at the differences between each option, detailing what they offer and help you decide which interactive Advent Calendar is right for your Christmas campaign.
A digital advent calendar is an interactive online campaign where customers, followers, or employees open a new window each day in the run-up to Christmas. For marketers, it is a simple but powerful way to build anticipation, increase daily engagement, collect data, promote products, and create a festive brand experience that people want to return to.
The prizes could be anything from a daily competition or exclusive discount, to a festive quiz, video content, product reveals or downloadable resources - the possibilities are endless and it’s entirely up to you what you want to offer.
1. Online Builder Advent Calendar
Starting from £495
Our Online Builder is a cost-effective option that gives you the tools to build and personalise your own festive campaign.
Using our platform, you can customise your calendar, add your own content and create an experience that perfectly reflects your brand. You can choose which days your campaign runs on and upload images, videos and messages to reveal behind the windows.
It's a great way to bring your Christmas marketing ideas to life while having greater control over your calendar's content.
Our Online Builder Advent Calendar includes features such as:
These features give you a solid foundation for creating an engaging online Advent Calendar and measuring how your campaign performs.
Our Online Builder is ideal for start-ups, small businesses and organisations looking for an affordable way to create an interactive Christmas campaign.
It's particularly suited to those who:
For example, a small retailer could create a calendar featuring daily product highlights and discount codes, while a business could share useful resources or festive messages with its audience.
If you have plenty of ideas and want to take the lead on creating your calendar, the Online Builder Advent Calendar could be the perfect starting point for you.
Learn more about our Online Builder Advent Calendar today - let’s get creative!
Starting from £1,495
If you are looking for a professionally designed calendar without starting from scratch, a Template Advent Calendar is the perfect option. This calendar type gives you a polished, branded experience, with our team of creative elves helping to bring your campaigns together!
It’s a fantastic middle ground between creating your own calendar and commissioning a fully bespoke experience.
Our Template Advent Calendars offer a range of features to support your marketing campaign, including:
Additional options are also available, depending on your requirements.
Our Template Advent Calendars are ideal for SMEs and non-profit organisations looking for a professional, branded campaign without the need for a completely bespoke design.
They're a great option if you:
For example, a charity could use a template calendar to share daily stories, run prize draws and encourage supporters to engage with its cause. A retailer could reveal daily offers, showcase products or run competitions throughout December.
You can create an engaging experience that feels tailored to your organisation, while benefiting from a more established design process.
Find out more about our Template Advent Calendars.
Starting from £2,495
Have a big idea for your Christmas marketing? Our Bespoke Advent Calendar offers a fully customised experience designed around your brand, audience and campaign objectives.
Our Bespoke Advent Calendars give you greater creative freedom to develop a unique design that brings your vision to life.
Our team of elves work with you to fully understand your goals, explore creative ideas and build a calendar that exactly fits your requirements, and goes above and beyond.
Our Bespoke Advent Calendars offer a range of features to support your campaign, including:
Additional options, such as animation, extra languages and automatic winner picking, are also available.
Our Bespoke Advent Calendars are ideal for larger businesses, corporations and organisations looking to create a distinctive Christmas campaign.
They're particularly suited to those who:
For example, a tourism board could create a calendar showcasing local attractions, experiences and destinations, while a major brand could develop an immersive festive campaign featuring bespoke illustrations, animations and interactive content.
If you want your campaign to stand out and have a clear vision for what you'd like to achieve, a bespoke solution gives you the flexibility to explore what's possible.
Have an idea in mind? Our elves would love to hear about it! Learn more about our Bespoke Advent Calendar options.
The best-value option isn't necessarily the cheapest one. It depends on what you want to achieve and how much support you need.
If you're happy to create your own calendar, the Online Builder offers an affordable starting point.
If you'd like a professionally designed calendar with help from our team, the Template option could be a better fit.
And if you have a unique creative vision or want a more tailored experience, investing in a Bespoke Advent Calendar may be worthwhile.
Think about your budget, objectives, available time and the type of experience you want to create before deciding.
Whichever option you choose, a digital Advent Calendar can support a variety of Christmas marketing objectives, including:
Give your audience a reason to return throughout December by revealing new content each day. Promote your calendar through email, social media and your website to encourage people to visit regularly.
Use relevant content, competitions and data capture to encourage visitors to share their details, helping you build relationships with potential customers.
Create a festive experience that reflects your brand and gives people more opportunities to interact with your business.
Use daily windows to highlight products, share exclusive offers, reveal new launches or showcase different parts of your business.
From festive quizzes and competitions to helpful content and festive surprises, a digital Advent Calendar can help you create a more interactive experience for customers, supporters or employees.
The key is to choose content that suits your audience and supports your campaign goals. You don't need to give away extravagant prizes every day; even simple, relevant surprises can help create an engaging experience.
Ready to make your Christmas marketing more magical? Get in touch with our elves to discuss your campaign.
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Advent Calendar Online offers three options: the Online Builder Advent Calendar, Template Advent Calendar and Bespoke Advent Calendar. The Online Builder lets you create your own calendar, the Template option provides a professionally designed calendar tailored to your brand, and the Bespoke option offers a fully customised experience.
Our Online Builder starts from £495, Template Advent Calendars start from £1,495 and Bespoke Advent Calendars start from £2,495. The right option depends on your budget, design requirements and campaign objectives.
You can include competitions, prize draws, quizzes, videos, discount codes, product information, exclusive offers and much more. The best content depends on your audience, campaign goals and the features available in your chosen package.
No. While competitions and giveaways can attract attention, you can also reveal daily offers, share videos, publish helpful content, showcase products or create festive quizzes. Your calendar can be tailored to your objectives and available resources
Grow your mailing list, increase social media engagement and drive traffic to your website over the Christmas period.
