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Qatar 2022: World Cup Marketing Ideas for a Winning Campaign

The 2022 FIFA World Cup will be the 22nd running of the FIFA World Cup competition, scheduled to take place in Qatar from 20 November to 18 December 2022. As well as being the first ever World Cup to be held in the Arab world, it will also be the first World Cup to be held during winter months - due to Qatar’s intense summer heat.

The current champions are France, who won their second title at the 2018 tournament in Russia, beating Croatia 4-2 in the final. In 2018, the competition garnered over 3.5 billion total viewers - almost half of the world’s population - and 1.1 billion total viewers for the final match alone.

Christmas, Black Friday and the World Cup - a marketing nightmare?

For many marketers, November and December signify an extremely busy time of year, with months of strategising and planning in order to maximise engagement, tap into the festive spirit, and boost sales.

Then comes along the first ever winter World Cup - taking place in temperatures of over 25°C without a snowdrop in sight. Although it may not fit in to the traditional marketing campaigns usually seen at this time of the year, the World Cup still presents a huge opportunity to engage with football fans and create brand connections through an event that only occurs once every four years.

World Cup marketing ideas

Here at Advent Calendar Online, we build bespoke calendars and games that help you create meaningful connections with your audience, while delivering on marketing objectives. All of our calendars and games can be shared with your mailing list or across social media. Designed with engagement in mind, they're a great way to keep people coming back and interacting with your business.

Digital Countdown Calendar

If you're looking for ways to incorporate the World Cup into your Christmas marketing efforts, look no further than the Digital Countdown Calendar. Whilst our existing Advent Calendars have a Christmas theme, the Digital Countdown Calendar can be fully customised to suit your chosen campaign.

The calendar can be designed to last as long as you like, wether it be a countdown towards the tournament, a daily countdown to the final, or a weekly prize draw - it's all up to you.

Digital World Cup Countdown Calendar Digital World Cup Countdown Calendar

Score Predictor

A firm favourite with any footballing tournament - the Score Predictor. Engage your customers or employees by offering a competitive game that anyone can get involved in. Our Score Predictor can be customised to include certain games, such as the group stages, or you can go all out and challenge everyone to predict the entire tournament.

World Cup Score Predictor Game World Cup Score Predictor Game

Match The Flags

An engaging and simple way of growing your mailing list, our Match The Flags game is a fun way to test your audience's memory. Users can be encouraged to enter their details before playing, and either receive an instant prize or be entered into a prize draw.

World Cup Match the Cards Game World Cup Match the Cards Game

We hope we've managed to provide you with inspiration for your upcoming World Cup marketing campaigns. If you'd like to find out more information on how we can create bespoke calendars or games, please get in touch and our team will be happy to help.

Why not check out a recent blog post on the process of creating your own Advent Calendar Online?!