Christmas, Black Friday and the World Cup - a marketing nightmare?
For many marketers, November and December signify an extremely busy time of year, with months of strategising and planning in order to maximise engagement, tap into the festive spirit, and boost sales.
Then comes along the first ever winter World Cup - taking place in temperatures of over 25°C without a snowdrop in sight. Although it may not fit in to the traditional marketing campaigns usually seen at this time of the year, the World Cup still presents a huge opportunity to engage with football fans and create brand connections through an event that only occurs once every four years.
World Cup marketing ideas
Here at Advent Calendar Online, we build bespoke calendars and games that help you create meaningful connections with your audience, while delivering on marketing objectives. All of our calendars and games can be shared with your mailing list or across social media. Designed with engagement in mind, they're a great way to keep people coming back and interacting with your business.