Cruising Through Christmas In Style

Scenic Tours were looking for a Christmas marketing campaign that would allow them to grow their marketing database and help them promote their tours & luxurious cruise packages to a wider range of people and grow their business.

Engaging prospects, building meaningful relationships and solving a (potential) customer’s problem is at the heart of marketing. 

Our Online Advent Calendar is the perfect Christmas marketing tool for organisations to engage with their target market, capture contact details, and filter these into their larger marketing funnel and strategy.

We worked with Scenic to build a 20-day countdown to Christmas online advent calendar. Scenic decided on just 20 days as opposed to 24 or 25, to exclude weekends. We designed a bespoke calendar for Scenic, completely different to a standard “boxed” style calendar and complete with animations. This premium design was reflective of the brand's luxury status.

Each day Scenic ran a different prize draw - giving away travel-related goodies. Prizes were varied and included items such as luxury travel cases. Scenic used this opportunity to capture prospect email addresses, allowing them to direct the market to everyone who entered their competitions.

The campaign was a success for Scenic, collecting over 3,000 entrants - meaning an additional 3,000 prospects for the company to direct the market towards.