Set sail with joy

Scenic Tours approached Advent Calendar Online seeking a Christmas marketing strategy to expand their customer base and raise awareness of their luxurious tour and cruise packages.

With the goal of boosting their marketing database, the team at Advent Calendar Online crafted a bespoke 20-day online Advent calendar to help Scenic Tours reach a wider audience and achieve their business growth objectives. Scenic decided on just 20 days as opposed to 24 or 25, to exclude weekends.

The 20-day online Advent calendar was a huge success, helping the company to promote their luxury cruise packages to a wider audience and grow their business. The premium design of the calendar was a perfect reflection of the brand's luxurious status, with daily prize draws and travel-related giveaways that generated high engagement from prospects. With an average of over 200 entries per day, Scenic were able to capture valuable email addresses, further expanding their reach and ability to market to interested customers.