Delivering A Sting With Wasps Rugby Club

The English professional rugby union team approached Advent Calendar Online looking to enhance their Christmas marketing campaign by building a larger social media following and email database, allowing them to engage with a wider audience.

We created a 24-day online advent calendar for the Wasps rugby club to use throughout December, counting down to Christmas. The key draw of their calendar was daily competitions & giveaways to create a buzz around the club during the holiday period.

We designed a bespoke calendar for Wasps to house a different piece of content for each day throughout December, the majority of which were competitions.

The club had the ability to easily upload and content themselves in line with their marketing plan and content calendar, giving the club a new piece of content to promote across the social media channels each day.

Entrants into each competition required visitors provide their contact details, allowing the club to grow their marketing list.