216 Years of Festive Fun with Daniel Thwaites

Daniel Thwaites is a diverse hospitality business consisting of breweries, pubs, hotels, and inns, spanning the English landscape. With 216 years of rich history, they boast a remarkable collection of 221 pubs, 23 inns, hotels, and spas, plus a thriving Craft Brewery. 

Daniel Thwaites chose one of our bespoke advent calendars to give their already renowned reputation an extra boost while shining a spotlight on their charming inns, hotels, and spas. The goal for their calendar was to drive more bookings and offer enticing promotions, including location-specific discounts to increase bookings and footfall across their venues.

Their bespoke Advent Calendar took the form of a traditionally illustrated UK map, featuring a charming shire horse pulling a cart to various locations in their collection over the 24 day advent period. Each day of the calendar showcased a different venue or activity that eager guests could book. The calendar also featured content windows with exclusive discount codes, making online bookings more enticing. It was a perfect reflection of their brand's traditional illustration style and effectively conveyed the luxury experience awaiting guests at any of their locations.

Daniel Thwaites' calendar shone, attracting an impressive 10,000 visits over the span of 24 days. A significant portion of this engagement, with over 7,800 visits, stemmed from their campaign promotion on Facebook. Their calendar proved to be a resounding success, shining a spotlight on their cherished properties and simultaneously increasing brand awareness.