Trotting through the festivities

The world of equine enthusiasts experienced a festive revolution this past holiday season as Your Horse, a leading magazine in the equestrian realm, embarked on an innovative campaign to captivate its audience. The Advent Calendar, spanning 24 days, wasn't just about counting down to the holidays, but also was a strategic move to increase brand awareness, engage with the audience, and fortify the magazine's online presence.

Your Horse, with its 13 issues annually, is known for delivering motivational content from top riders, trainers, experts, and vets in the equine industry. When they reached out, we had a small challenge on our hands. We had to create a campaign that not only echoed the festive spirit but also resonated with the magazine's core values.

In response to this challenge, Your Horse, in collaboration with our team, conceived a 24-day Advent Calendar campaign that seamlessly blended valuable and entertaining content as well as some fascinating giveaways. This carefully curated content aimed to cater to the diverse interests of the magazine's readership, ensuring maximum engagement.

The calendar featured daily data capture windows, enticing audiences with prizes ranging from horse riding products to exclusive signed merchandise from world eventing champions. This unique blend not only embraced the holiday spirit but also spoke directly to the heart of the equestrian community.

The Advent Calendar campaign proved to be more than just a festive gimmick; it became a resounding success, exceeding expectations on multiple fronts. The campaign witnessed a substantial surge in Your Horse's brand awareness, with over 21,500 visits recorded during the festive period.The interactive nature of the Advent Calendar led to a remarkable growth in reader engagement, with 18,500 entries over the 24 days. Your Horse's online presence received a substantial boost, as the audience actively participated in daily activities and shared their experiences across various digital platforms. The strategically placed data capture windows facilitated the expansion of Your Horse's email database, providing a valuable resource for future communication and marketing endeavours.

Your Horse's Advent Calendar campaign not only succeeded in engaging the audience during the festive season but also laid the groundwork for sustained reader interaction and strengthened brand loyalty. This innovative approach demonstrated the magazine's commitment to delivering value to its readers, showcasing the potential for ongoing creativity and innovation in magazine marketing strategies.

As we reflect on this festive journey, it becomes evident that in the digital era, combining creativity with interactivity is key to unlocking new dimensions of audience engagement. Your Horse has not only embraced this challenge but has galloped ahead, leaving hoofprints on the digital landscape, ensuring that future campaigns will be met with eager anticipation from its devoted readership. The campaign experience has truly been fortified, thanks to the success of the Advent Calendar Online, setting a benchmark for the intersection of tradition and innovation in the Your Horse marketing realm. If you want to see what they Your Horse has to offer this year, be patient and we will make sure to announce it when it goes live.