Petplan

Leading pet insurance company Petplan approached us to produce an online Advent calendar with a focus on mobile optimisation. This is how Petplan used Advent Calendar Online to increase online engagement.

Snow Line
Visits
119,874
Entries
114,134
Avg Daily Visits
4,994
Petplan

"ACO have been brilliant to work with, once again. Helping create and host our bespoke online advent calendar and bring joy to pet lovers over the festive season. Our requirements are specific and we appreciate how well ACO have managed to accommodate this; the team have been fantastic in communicating and quick in turning things around for us. As ever, the Petplan Advent calendar was a huge success and enjoyed by all!"

The Brief

Petplan, a leading pet insurance company based in London, commissioned us to design and develop a custom online Advent calendar with a focus on mobile optimization. The calendar was also aimed at increasing overall brand awareness, and with over 72,000 visits, it was a resounding success.

The Solution

Our team designed a bespoke Advent calendar for Petplan, running from December 1st to the 24th. Our creative team collaborated with Petplan to ensure that the calendar reflected their brand style and aesthetics, including playful animations of pets. The calendar offered entrants the opportunity to win a wealth of pet essentials, such as treats from Lily's Kitchen, with over 100 available in a single day. The Petplan online calendar was a global success, attracting and being entered by people from the UK, USA, France, and even Poland.

Frequently Asked Questions
What is Advent Calendar Online?

Advent Calendar Online is a service that creates interactive, digital advent calendars for brands, charities, and organisations. Instead of a physical calendar with doors you open by hand, these are online experiences, each day leading up to Christmas unlocks new content that can be decided by you.

 

Who are digital advent calendars for?

Digital advent calendars are ideal for any organisation that wants to engage its audience in the run-up to Christmas. Whether that’s a customer or employee.

How much does it cost?

Pricing starts from £495 for Online Builder, £1,495 for Template, and £2,495 for Bespoke. We’ll give you a clear quote before starting.

How long will it take?

Timelines vary depending on the option you choose, but as a rule the earlier we start, the better. This is especially true for Bespoke projects, which need more time for design, feedback, and testing.

Which types of Advent calendars can I opt for?

We offer three options:

  • Online Builder – A cost-effective choice where you build your calendar using our platform and a streamlined setup.

  • Template – Pre-designed layouts we customise with your branding for a quick turnaround.

  • Bespoke – Fully tailored to your needs, using your supplied designs/assets, or designs created by our in-house team.

What’s the difference between the three options?

The difference is mainly in design flexibility, turnaround time, and customisation. Online Builder and Template follow set formats, while Bespoke is completely tailored to your brand and campaign goals.

What interactive features are available?

You can add daily prize draws, quizzes, puzzles, videos, social sharing, and more, regardless of the option you choose.

Does Advent Calendar Online create the calendar?

Yes, we produce build and produce the calendar, using either designs or assets supplied by the customer, or by designs created by our in-house design team.

Do we have to give amazing prizes to our customers?

Not at all. While one of our clients once offered a family trip to New York, a truly memorable prize, but that level of extravagance isn’t necessary. Many campaigns include something simple like a service discount or gift voucher, but it’s entirely up to you. Of course, larger or more exciting prizes can help attract more entries, but the choice is yours.

 

Count down to Christmas with Advent Calendar Online

Contact us today to enhance your festive marketing campaign.

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