Successful awareness raising and fund generation

The Give a Duck Foundation is a UK-based children’s cancer charity, supporting children who have been diagnosed with cancer throughout the UK. The charity provides children with Chemo Duck, a soft toy duck that resembles a patient undergoing chemotherapy, helping them understand and cope with their own treatment.

To raise awareness and funds for their cause, The Give a Duck Foundation opted to use Advent Calendar Online. The advent calendar was a festive and interactive way to engage with their audience and spread their message.

Behind some of the calendar windows, The Give a Duck Foundation told a heartwarming story related to the impact of their work, used data capture to grow their email database with new supporters of the foundation, and offered supporters the chance to win a prize at the end of the campaign. 

Some of the windows were also sold to supporting companies, allowing them to promote themselves while also supporting a good cause.

The online advent calendar was a huge success, giving The Give a Duck Foundation a new way to interact with their social following over the festive period. With 45.7% of their visits coming from Facebook, the foundation was able to engage with a large and diverse audience from across the US, Australia, Europe, and the UK.

The calendar provided a festive and interactive way for supporters to engage with the foundation's mission and support their cause. The combination of a fun and interactive advent calendar with a compelling and emotional narrative made for a powerful marketing campaign that helped to spread awareness and generate support for the Give a Duck foundation.

The success of the online advent calendar proves that technology can be a valuable tool for non-profits looking to reach a wider audience and make a positive impact. By using technology to engage with their supporters, the Give a Duck Foundation was able to achieve their goals and make a difference in the lives of children diagnosed with cancer.

Overall, the online advent calendar was a big win for the Give a Duck Foundation. By using technology to connect with their audience, they were able to spread awareness, generate support, and make a positive impact on the lives of people in need. The success of this campaign highlights the power of technology to drive social impact and bring about change.