Close Menu

Racing to the next prize with Ascot

Over
140,000
Visits
Over
85,000
Calendar Entries

Grow eMail
Database

The Solution

The Brief

Revered across the globe, Royal Ascot attracts many of racing’s finest horses. It is also synonymous with sartorial elegance, awash with exquisite fashion and magnificent millinery creations.

From the arrival of the Royal Procession as the clock strikes two to the communal singing around Ascot’s Bandstand, each of the five days is an event that must be seen to be believed. 

As part of a long term ambition and following feedback from racegoers attending the smaller scale Royal Ascot in 2021, capacity numbers will be reduced across the Royal Enclosure, Queen Anne Enclosure and Windsor Enclosure for all five days of the Royal Meeting

Revered across the globe, Royal Ascot attracts many of racing’s finest horses. It is also synonymous with sartorial elegance, awash with exquisite fashion and magnificent millinery creations.

From the arrival of the Royal Procession as the clock strikes two to the communal singing around Ascot’s Bandstand, each of the five days is an event that must be seen to be believed. 

As part of a long term ambition and following feedback from racegoers attending the smaller scale Royal Ascot in 2021, capacity numbers will be reduced across the Royal Enclosure, Queen Anne Enclosure and Windsor Enclosure for all five days of the Royal Meeting

The Solution

Advent Calendar Online offers websites the opportunity to incentivise repeat visits, through daily discounts, giveaways or through sharing exclusive content.

Ascot Racecourse utilised a 25 day countdown period and behind each door was a piece of was text and video to drive to help engage with their visitors and expand their email database.

The advent calendar was hosted in an iframe on the Ascot Racecourse website, meaning all traffic could be analysed in their Google Analytics account. Any link building efforts to their advent calendar URL would also positively contribute to the Ascot's SEO.

 

The Brief

Advent Calendar Online offers websites the opportunity to incentivise repeat visits, through daily discounts, giveaways or through sharing exclusive content.

Ascot Racecourse utilised a 25 day countdown period and behind each door was a piece of was text and video to drive to help engage with their visitors and expand their email database.

The advent calendar was hosted in an iframe on the Ascot Racecourse website, meaning all traffic could be analysed in their Google Analytics account. Any link building efforts to their advent calendar URL would also positively contribute to the Ascot's SEO.