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Galloping towards Christmas

Over
140,000
Visits
Over
85,000
Calendar Entries
Average of
3,521
Visits Per Day
The Solution

The Brief

Seeking to increase its email subscriber base, Ascot Racecourse contacted Advent Calendar Online to initiate a Christmas-themed marketing campaign.

Seeking to increase its email subscriber base, Ascot Racecourse contacted Advent Calendar Online to initiate a Christmas-themed marketing campaign.

The Solution

With a Bespoke calendar from Advent Calendar Online, Ascot Racecourse were able to boost return website visits with daily discounts, giveaways, or through sharing content. 

Ascot Racecourse employed a 25-day countdown, with each door leading to text and a video in order to drive user engagement and increase their mailing list subscribers. 

The Advent calendar was hosted within an iFrame on Ascot Racecourse's website, allowing them to track all website traffic using Google Analytics. Plus, any link building efforts to their Advent calendar URL also positively contributed to their website SEO.

The Brief

With a Bespoke calendar from Advent Calendar Online, Ascot Racecourse were able to boost return website visits with daily discounts, giveaways, or through sharing content. 

Ascot Racecourse employed a 25-day countdown, with each door leading to text and a video in order to drive user engagement and increase their mailing list subscribers. 

The Advent calendar was hosted within an iFrame on Ascot Racecourse's website, allowing them to track all website traffic using Google Analytics. Plus, any link building efforts to their Advent calendar URL also positively contributed to their website SEO.