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Racing to the next prize with Ascot

Over
140,000
Visits
Over
85,000
Calendar Entries
Average of
3,521
Visits Per Day
The Solution

The Brief

Ascot Racecources approached Advent Calendar Online asking for a campaign to grow the email subscriber base.

Ascot Racecources approached Advent Calendar Online asking for a campaign to grow the email subscriber base.

The Solution

Advent Calendar Online offers websites the opportunity to incentivise repeat visits, through daily discounts, giveaways or through sharing exclusive content.

Ascot Racecourse utilised a 25-day countdown period and behind each door was a piece of was text and video to drive to help engage with their visitors and expand their email database.

The advent calendar was hosted in an iframe on the Ascot Racecourse website, meaning all traffic could be analysed in their Google Analytics account. Any link-building efforts to their advent calendar URL would also positively contribute to Ascot's SEO.

The Brief

Advent Calendar Online offers websites the opportunity to incentivise repeat visits, through daily discounts, giveaways or through sharing exclusive content.

Ascot Racecourse utilised a 25-day countdown period and behind each door was a piece of was text and video to drive to help engage with their visitors and expand their email database.

The advent calendar was hosted in an iframe on the Ascot Racecourse website, meaning all traffic could be analysed in their Google Analytics account. Any link-building efforts to their advent calendar URL would also positively contribute to Ascot's SEO.