Peerless-AV

Peerless-AV, a frontrunner in the AV industry, partnered with us to help them to generate new leads and expand their mailing list in a festive and engaging way.

Snow Line
Visits
5,000
Entries
3,000
Avg Visits (PD)
416
Hannah Emery - Marketing Executive

“Excellent customer service! Any emails were replied to promptly and we’re very happy with the customer service received, from the initial design call to the publishing of the calendar. Overall we’re very happy with the advent calendar and how it went this year. We didn’t have any issues, and the whole process was very smooth. Thank you!”

The Brief

Peerless-AV, a frontrunner in the AV industry, specialises in crafting innovative solutions, including digital signage, versatile mounting options, durable outdoor displays, and interactive kiosks. Seeking to elevate brand visibility and spotlight their extensive product lineup during the holiday season, they partnered with us to help them to generate new leads and expand their mailing list in a festive and engaging way.

The Solution

Our collaboration resulted in a 12-day template calendar, thoughtfully set to unlock on weekdays, ensuring maximum audience engagement. Adding a personal touch, members of the Peerless-AV team took centre stage in videos hidden behind each day's window, presenting questions for users to answer through multiple-choice options. This approach not only unveiled the company's unique personality but also fostered an interactive and more personal Christmas countdown.

Within these calendar windows, Peerless-AV implemented data capture, allowing them to gather contact details from competition entrants and expand their email database. To make the festive experience even more enjoyable, they enticed participants with attractive prizes, including vouchers, gift hampers, a pizza oven, and a Nintendo Switch, motivating engagement and ensuring a spot in the exciting prize draw.

Peerless-AV received over 3,000 entries from 9 countries, spanning the UK, United States, Switzerland, and France, among others. Their impressive reach not only brought them a wealth of potential leads but also significantly enhanced their brand's recognition in previously untapped markets.

Frequently Asked Questions
What is Advent Calendar Online?

Advent Calendar Online is a platform that enables businesses to create fully customised online advent calendars for marketing campaigns. These digital advent calendars replace traditional formats with interactive experiences where users unlock new content each day leading up to Christmas.

Brands use online advent calendars to run competitions, promote products, and engage customers daily, making them one of the most effective tools for increasing website traffic, growing email lists, and boosting seasonal sales.

 

Who are digital advent calendars for?

Digital advent calendars are ideal for businesses and organisations looking to create engaging online advent calendar campaigns during the Christmas season. They are commonly used by brands, retailers, and charities to promote products, run competitions, and increase customer engagement through daily interactive content.

Online advent calendars can also be used internally to engage employees, reward teams, and build company culture. With flexible features and full customisation, digital advent calendars are suitable for businesses of all sizes looking to maximise engagement and results during peak seasonal periods.

How much does it cost?

The cost of an online advent calendar for marketing campaigns varies depending on the level of customisation, features, and support required. Our digital advent calendar pricing starts from £495 for the Online Builder, £1,495 for Template solutions, and £2,495 for fully bespoke campaigns.

Whether you need a quick-to-launch solution or a fully customised experience, we’ll recommend the best option based on your goals. Every project includes a clear quote upfront, so you know exactly what to expect with no hidden costs.

How long will it take?

The time required to create an online advent calendar for a marketing campaign depends on the level of customisation. Our Online Builder can be launched quickly, while Template and Bespoke digital advent calendars take longer due to design, content planning, and testing.

For the best results, we recommend starting early, especially for bespoke projects, to ensure everything is fully optimised before launch. This allows your digital advent calendar to maximise engagement, capture leads, and perform at its best throughout the Christmas period.

Which types of Advent calendars can I opt for?

We offer three types of online advent calendars to suit different business needs and marketing campaigns:

Online Builder – A cost-effective solution that allows you to create your own digital advent calendar using our platform, with a streamlined setup and full control over your content.

Template – Pre-designed online advent calendar templates that we customise with your branding, offering a faster turnaround while still delivering a professional, engaging campaign.

Bespoke – Fully customised digital advent calendars tailored to your exact requirements, using your own designs or assets created by our in-house team. Ideal for brands looking for a unique, high-impact marketing experience.

What’s the difference between the three options?

The difference is mainly in design flexibility, turnaround time, and customisation. Online Builder and Template follow set formats, while Bespoke is completely tailored to your brand and campaign goals.

What interactive features are available?

You can add daily prize draws, quizzes, puzzles, videos, social sharing, and more, regardless of the option you choose.

Does Advent Calendar Online create the calendar?

Yes, we produce build and produce the calendar, using either designs or assets supplied by the customer, or by designs created by our in-house design team.

Do we have to give amazing prizes to our customers?

Not at all. While one of our clients once offered a family trip to New York, a truly memorable prize, but that level of extravagance isn’t necessary. Many campaigns include something simple like a service discount or gift voucher, but it’s entirely up to you. Of course, larger or more exciting prizes can help attract more entries, but the choice is yours.

 

Count down to Christmas with Advent Calendar Online

Contact us today to enhance your festive marketing campaign.

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