Carwood Motor Units Ltd started as a local automotive parts business in Coventry in August 1966, since then it has developed steadily, both by organic growth and by strategic acquisition, into a European leader in its specialised fields. 

Carwood approached Advent Calendar Online looking to enhance their Christmas marketing campaign to give back and engage with their audience.

We created a 24-day online advent calendar for the Carwood to use throughout December, counting down to Christmas with festive themed questions to answer! 

The key draw of their calendar was daily competitions & giveaways to drive engagement to Carwood around the festive period.

Carwood had the ability to easily upload and content themselves in line with their marketing plan and content calendar, giving them a new piece of content to promote across the social media channels each day.

Entrants into each competition required visitors to provide their contact details, allowing them to grow their marketing list.