Petplan

Leading pet insurance company Petplan approached us to produce an online Advent calendar with a focus on mobile optimisation. This is how Petplan used Advent Calendar Online to increase online engagement.

Snow Line
Visits
119,874
Entries
114,134
Avg Daily Visits
4,994
Petplan

"ACO have been brilliant to work with, once again. Helping create and host our bespoke online advent calendar and bring joy to pet lovers over the festive season. Our requirements are specific and we appreciate how well ACO have managed to accommodate this; the team have been fantastic in communicating and quick in turning things around for us. As ever, the Petplan Advent calendar was a huge success and enjoyed by all!"

The Brief

Petplan, a leading pet insurance company based in London, commissioned us to design and develop a custom online Advent calendar with a focus on mobile optimization. The calendar was also aimed at increasing overall brand awareness, and with over 72,000 visits, it was a resounding success.

The Solution

Our team designed a bespoke Advent calendar for Petplan, running from December 1st to the 24th. Our creative team collaborated with Petplan to ensure that the calendar reflected their brand style and aesthetics, including playful animations of pets. The calendar offered entrants the opportunity to win a wealth of pet essentials, such as treats from Lily's Kitchen, with over 100 available in a single day. The Petplan online calendar was a global success, attracting and being entered by people from the UK, USA, France, and even Poland.

Frequently Asked Questions
What is Advent Calendar Online?

Advent Calendar Online is a platform that enables businesses to create fully customised online advent calendars for marketing campaigns. These digital advent calendars replace traditional formats with interactive experiences where users unlock new content each day leading up to Christmas.

Brands use online advent calendars to run competitions, promote products, and engage customers daily, making them one of the most effective tools for increasing website traffic, growing email lists, and boosting seasonal sales.

 

Who are digital advent calendars for?

Digital advent calendars are ideal for businesses and organisations looking to create engaging online advent calendar campaigns during the Christmas season. They are commonly used by brands, retailers, and charities to promote products, run competitions, and increase customer engagement through daily interactive content.

Online advent calendars can also be used internally to engage employees, reward teams, and build company culture. With flexible features and full customisation, digital advent calendars are suitable for businesses of all sizes looking to maximise engagement and results during peak seasonal periods.

How much does it cost?

The cost of an online advent calendar for marketing campaigns varies depending on the level of customisation, features, and support required. Our digital advent calendar pricing starts from £495 for the Online Builder, £1,495 for Template solutions, and £2,495 for fully bespoke campaigns.

Whether you need a quick-to-launch solution or a fully customised experience, we’ll recommend the best option based on your goals. Every project includes a clear quote upfront, so you know exactly what to expect with no hidden costs.

How long will it take?

The time required to create an online advent calendar for a marketing campaign depends on the level of customisation. Our Online Builder can be launched quickly, while Template and Bespoke digital advent calendars take longer due to design, content planning, and testing.

For the best results, we recommend starting early, especially for bespoke projects, to ensure everything is fully optimised before launch. This allows your digital advent calendar to maximise engagement, capture leads, and perform at its best throughout the Christmas period.

Which types of Advent calendars can I opt for?

We offer three types of online advent calendars to suit different business needs and marketing campaigns:

Online Builder – A cost-effective solution that allows you to create your own digital advent calendar using our platform, with a streamlined setup and full control over your content.

Template – Pre-designed online advent calendar templates that we customise with your branding, offering a faster turnaround while still delivering a professional, engaging campaign.

Bespoke – Fully customised digital advent calendars tailored to your exact requirements, using your own designs or assets created by our in-house team. Ideal for brands looking for a unique, high-impact marketing experience.

What’s the difference between the three options?

The main difference is the level of customisation, support, and design flexibility.

The Online Builder gives you a simple way to create your own online advent calendar using an easy-to-manage format. The Template option gives you a more polished branded advent calendar using a ready-made design. The Bespoke option is fully customised, giving your business a unique digital advent calendar designed around your brand, audience, and Christmas marketing campaign goals.

All three options can help you create an engaging advent calendar campaign, but the best choice depends on your budget, timeline, and how tailored you want the final experience to be.

What interactive features are available?

You can add daily prize draws, quizzes, puzzles, videos, social sharing, and more, regardless of the option you choose.

Does Advent Calendar Online create the calendar?

Yes, we produce build and produce the calendar, using either designs or assets supplied by the customer, or by designs created by our in-house design team.

Do we have to give amazing prizes to our customers?

Not at all. While one of our clients once offered a family trip to New York, a truly memorable prize, but that level of extravagance isn’t necessary. Many campaigns include something simple like a service discount or gift voucher, but it’s entirely up to you. Of course, larger or more exciting prizes can help attract more entries, but the choice is yours.

 

Count down to Christmas with Advent Calendar Online

Contact us today to enhance your festive marketing campaign.

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