Peerless-AV

Peerless-AV, a frontrunner in the AV industry, partnered with us to help them to generate new leads and expand their mailing list in a festive and engaging way.

Snow Line
Visits
5,000
Entries
3,000
Avg Visits (PD)
416
Hannah Emery - Marketing Executive

“Excellent customer service! Any emails were replied to promptly and we’re very happy with the customer service received, from the initial design call to the publishing of the calendar. Overall we’re very happy with the advent calendar and how it went this year. We didn’t have any issues, and the whole process was very smooth. Thank you!”

The Brief

Peerless-AV, a frontrunner in the AV industry, specialises in crafting innovative solutions, including digital signage, versatile mounting options, durable outdoor displays, and interactive kiosks. Seeking to elevate brand visibility and spotlight their extensive product lineup during the holiday season, they partnered with us to help them to generate new leads and expand their mailing list in a festive and engaging way.

The Solution

Our collaboration resulted in a 12-day template calendar, thoughtfully set to unlock on weekdays, ensuring maximum audience engagement. Adding a personal touch, members of the Peerless-AV team took centre stage in videos hidden behind each day's window, presenting questions for users to answer through multiple-choice options. This approach not only unveiled the company's unique personality but also fostered an interactive and more personal Christmas countdown.

Within these calendar windows, Peerless-AV implemented data capture, allowing them to gather contact details from competition entrants and expand their email database. To make the festive experience even more enjoyable, they enticed participants with attractive prizes, including vouchers, gift hampers, a pizza oven, and a Nintendo Switch, motivating engagement and ensuring a spot in the exciting prize draw.

Peerless-AV received over 3,000 entries from 9 countries, spanning the UK, United States, Switzerland, and France, among others. Their impressive reach not only brought them a wealth of potential leads but also significantly enhanced their brand's recognition in previously untapped markets.

Frequently Asked Questions
What is Advent Calendar Online?

Advent Calendar Online is a service that creates interactive, digital advent calendars for brands, charities, and organisations. Instead of a physical calendar with doors you open by hand, these are online experiences, each day leading up to Christmas unlocks new content that can be decided by you.

 

Who are digital advent calendars for?

Digital advent calendars are ideal for any organisation that wants to engage its audience in the run-up to Christmas. Whether that’s a customer or employee.

How much does it cost?

Pricing starts from £495 for Online Builder, £1,495 for Template, and £2,495 for Bespoke. We’ll give you a clear quote before starting.

How long will it take?

Timelines vary depending on the option you choose, but as a rule the earlier we start, the better. This is especially true for Bespoke projects, which need more time for design, feedback, and testing.

Which types of Advent calendars can I opt for?

We offer three options:

  • Online Builder – A cost-effective choice where you build your calendar using our platform and a streamlined setup.

  • Template – Pre-designed layouts we customise with your branding for a quick turnaround.

  • Bespoke – Fully tailored to your needs, using your supplied designs/assets, or designs created by our in-house team.

What’s the difference between the three options?

The difference is mainly in design flexibility, turnaround time, and customisation. Online Builder and Template follow set formats, while Bespoke is completely tailored to your brand and campaign goals.

What interactive features are available?

You can add daily prize draws, quizzes, puzzles, videos, social sharing, and more, regardless of the option you choose.

Does Advent Calendar Online create the calendar?

Yes, we produce build and produce the calendar, using either designs or assets supplied by the customer, or by designs created by our in-house design team.

Do we have to give amazing prizes to our customers?

Not at all. While one of our clients once offered a family trip to New York, a truly memorable prize, but that level of extravagance isn’t necessary. Many campaigns include something simple like a service discount or gift voucher, but it’s entirely up to you. Of course, larger or more exciting prizes can help attract more entries, but the choice is yours.

 

Count down to Christmas with Advent Calendar Online

Contact us today to enhance your festive marketing campaign.

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