The Give a Duck Foundation

The Give a Duck Foundation, a UK-based children’s cancer charity, approached us to raise awareness and funds for their cause, The Give a Duck Foundation opted to use Advent Calendar Online. 

Snow Line
Visits
1,500
Entries
300
Avg Daily Visits
62
Elaine Dunning, Fundraising Manager

Advent Calendar Online gave us the perfect way to raise awareness of our charity, The Give a Duck Foundation, whilst working with our corporate sponsors to generate income, capturing data from new supporters, and engaging with both new and existing supporters throughout advent. The team were fantastic, they were always available to help and made the process a smooth and easy one! We can’t wait to run the campaign again next Christmas!

The Brief

The Give a Duck Foundation is a UK-based children’s cancer charity, supporting children who have been diagnosed with cancer throughout the UK. The charity provides children with Chemo Duck, a soft toy duck that resembles a patient undergoing chemotherapy, helping them understand and cope with their own treatment.

To raise awareness and funds for their cause, The Give a Duck Foundation opted to use Advent Calendar Online. The advent calendar was a festive and interactive way to engage with their audience and spread their message.

Behind some of the calendar windows, The Give a Duck Foundation told a heartwarming story related to the impact of their work, used data capture to grow their email database with new supporters of the foundation, and offered supporters the chance to win a prize at the end of the campaign. 

Some of the windows were also sold to supporting companies, allowing them to promote themselves while also supporting a good cause.

The Solution

The online advent calendar was a huge success, giving The Give a Duck Foundation a new way to interact with their social following over the festive period. With 45.7% of their visits coming from Facebook, the foundation was able to engage with a large and diverse audience from across the US, Australia, Europe, and the UK.

The calendar provided a festive and interactive way for supporters to engage with the foundation's mission and support their cause. The combination of a fun and interactive advent calendar with a compelling and emotional narrative made for a powerful marketing campaign that helped to spread awareness and generate support for the Give a Duck foundation.

The success of the online advent calendar proves that technology can be a valuable tool for non-profits looking to reach a wider audience and make a positive impact. By using technology to engage with their supporters, the Give a Duck Foundation was able to achieve their goals and make a difference in the lives of children diagnosed with cancer.

Overall, the online advent calendar was a big win for the Give a Duck Foundation. By using technology to connect with their audience, they were able to spread awareness, generate support, and make a positive impact on the lives of people in need. The success of this campaign highlights the power of technology to drive social impact and bring about change.

Frequently Asked Questions
What is Advent Calendar Online?

Advent Calendar Online is a service that creates interactive, digital advent calendars for brands, charities, and organisations. Instead of a physical calendar with doors you open by hand, these are online experiences, each day leading up to Christmas unlocks new content that can be decided by you.

 

Who are digital advent calendars for?

Digital advent calendars are ideal for any organisation that wants to engage its audience in the run-up to Christmas. Whether that’s a customer or employee.

How much does it cost?

Pricing starts from £495 for Online Builder, £1,495 for Template, and £2,495 for Bespoke. We’ll give you a clear quote before starting.

How long will it take?

Timelines vary depending on the option you choose, but as a rule the earlier we start, the better. This is especially true for Bespoke projects, which need more time for design, feedback, and testing.

Which types of Advent calendars can I opt for?

We offer three options:

  • Online Builder – A cost-effective choice where you build your calendar using our platform and a streamlined setup.

  • Template – Pre-designed layouts we customise with your branding for a quick turnaround.

  • Bespoke – Fully tailored to your needs, using your supplied designs/assets, or designs created by our in-house team.

What’s the difference between the three options?

The difference is mainly in design flexibility, turnaround time, and customisation. Online Builder and Template follow set formats, while Bespoke is completely tailored to your brand and campaign goals.

What interactive features are available?

You can add daily prize draws, quizzes, puzzles, videos, social sharing, and more, regardless of the option you choose.

Does Advent Calendar Online create the calendar?

Yes, we produce build and produce the calendar, using either designs or assets supplied by the customer, or by designs created by our in-house design team.

Do we have to give amazing prizes to our customers?

Not at all. While one of our clients once offered a family trip to New York, a truly memorable prize, but that level of extravagance isn’t necessary. Many campaigns include something simple like a service discount or gift voucher, but it’s entirely up to you. Of course, larger or more exciting prizes can help attract more entries, but the choice is yours.

 

Count down to Christmas with Advent Calendar Online

Contact us today to enhance your festive marketing campaign.

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