Ascot

'Galloping Towards Christmas' - With Advent Calendar Online, Ascot Racecourse was able to give back to customers using a Bespoke Advent Calendar campaign.

Snow Line
Visits
197,696
Entries
160,466
Avg Daily Visits
8,237
The Brief

Seeking to increase its email subscriber base, Ascot Racecourse contacted Advent Calendar Online to initiate a Christmas-themed marketing campaign.

The Solution

With a Bespoke calendar from Advent Calendar Online, Ascot Racecourse were able to boost return website visits with daily discounts, giveaways, or through sharing content. 

Ascot Racecourse employed a 25-day countdown, with each door leading to text and a video in order to drive user engagement and increase their mailing list subscribers. 

The Advent calendar was hosted within an iFrame on Ascot Racecourse's website, allowing them to track all website traffic using Google Analytics. Plus, any link building efforts to their Advent calendar URL also positively contributed to their website SEO.

Frequently Asked Questions
What is Advent Calendar Online?

Advent Calendar Online is a service that creates interactive, digital advent calendars for brands, charities, and organisations. Instead of a physical calendar with doors you open by hand, these are online experiences, each day leading up to Christmas unlocks new content that can be decided by you.

 

Who are digital advent calendars for?

Digital advent calendars are ideal for any organisation that wants to engage its audience in the run-up to Christmas. Whether that’s a customer or employee.

How much does it cost?

Pricing starts from £495 for Online Builder, £1,495 for Template, and £2,495 for Bespoke. We’ll give you a clear quote before starting.

How long will it take?

Timelines vary depending on the option you choose, but as a rule the earlier we start, the better. This is especially true for Bespoke projects, which need more time for design, feedback, and testing.

Which types of Advent calendars can I opt for?

We offer three options:

  • Online Builder – A cost-effective choice where you build your calendar using our platform and a streamlined setup.

  • Template – Pre-designed layouts we customise with your branding for a quick turnaround.

  • Bespoke – Fully tailored to your needs, using your supplied designs/assets, or designs created by our in-house team.

What’s the difference between the three options?

The difference is mainly in design flexibility, turnaround time, and customisation. Online Builder and Template follow set formats, while Bespoke is completely tailored to your brand and campaign goals.

What interactive features are available?

You can add daily prize draws, quizzes, puzzles, videos, social sharing, and more, regardless of the option you choose.

Does Advent Calendar Online create the calendar?

Yes, we produce build and produce the calendar, using either designs or assets supplied by the customer, or by designs created by our in-house design team.

Do we have to give amazing prizes to our customers?

Not at all. While one of our clients once offered a family trip to New York, a truly memorable prize, but that level of extravagance isn’t necessary. Many campaigns include something simple like a service discount or gift voucher, but it’s entirely up to you. Of course, larger or more exciting prizes can help attract more entries, but the choice is yours.

 

Count down to Christmas with Advent Calendar Online

Contact us today to enhance your festive marketing campaign.

Raindeer And Elf